Strategy, Messaging, and Market Interpretation

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Narrative Strategy: Where Risk and Opportunity Converge

For years, I wrote about persuasion—how ideas influence decisions, shape behavior, and move audiences to...
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Learn What Elvis Presley Has to Say About Excellence

If you love what you do and do what you love, or aspire to this...
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Persuade with a Clear and Easy Call to Action

If you want to increase the ROI of your content marketing budget (and who doesn't),...
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Add a Dash of Surprise to Better Persuade

I offer a resounding hat tip to Jeevan Sivasubramaniam for inspiring this edition of my newsletter, "Persuasion...
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Identify Your Core Message and Repeat It Often

A powerful message succeeds because it reminds us of the good things we celebrate and...
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Persuade by Telling a Great Story

Some companies are touting brand storytelling as the next big thing. Humans have been telling...
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